The world of furniture – and high-end furniture in particular – is undergoing deep evolutionary movements that are leading operators to rethink their way of being in the market.
Where the physical availability of goods is no longer a scarce or limiting factor, it ls service – indeed, services – that are becoming the key element, a real competitive advantage for those able to grasp the spirit of innovation of the times and transform opportunities into concrete business possibilities.
In this perspective, the role of product and interior designers becomes more essential than ever. An intermediary is required between the end consumer and the brands, who can match the requirements of purchasers with the vast and complex offers of furniture products available today.
For this reason, alongside the network of dealers and not in competition with them, there is room to develop organised interior design businesses able to add value and bring to completion the exclusive furnishing and decoration projects desired by the high end of the market.